So this is their trick to signing you up.  They have to make you believe that San Antonio SEO is harder that it actually is.  Really, it’s more of a time factor than it is a learning factor.  If website talk seems foreign to you, I promise it really isn’t that big of a deal.  Basically, search engine optimization comes down to keyword research and making your site search engine friendly.  Basically, you can just buy some SEO Software and it will do the job for you.  This is why so many people magically become experts or gurus in Internet marketing.